Prada Group will leverage Adobe Real-Time Customer Data Platform and Adobe Journey Optimizer, part of Adobe Experience Cloud, to combine vast amounts of existing data, creating unified customer profiles, and delivering personalized experiences across any channel in real time.
“The luxury retail sector is at the forefront of digital innovation, and Adobe’s partnership with Prada Group will enable them to expand their distinctive style and storytelling through real-time personalized customer experiences across in-store and digital worlds.” “At the heart of Prada Group’s identity is a passion for innovation, and a focus on the customer experience”, said Luc Dammann, President of EMEA at Adobe. “This will ensure we are able to engage and connect with each customer in the right place, at the right time, and with the right content.” “Today, we announce a new and important step towards our fruitful collaboration with Adobe, with the adoption of their unique customer data platform suite, to further evolve the retail experience across all our brands”, said Lorenzo Bertelli, Prada Group Marketing Director and Head of Corporate Social Responsibility.
The partnership spans Prada Group’s range of brands, including Prada, Miu Miu, Church’s, Car Shoe, Pasticceria Marchesi, and Luna Rossa. Milan and Las Vegas - March 22 nd, 2023 - Prada Group and Adobe announce an enhanced partnership to enable real-time personalization and increase revenues, elevating the customer experiences across all digital and physical retail properties.
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